Website design & Development: Case Study

Private nursery school
& child education

Background: After considering various DIY websites, the management decided that to create something that appropriately showcased their nursery school whilst also including lots of important information in simple terms for parents to digest was too much to take on.

The Brief: Create a colourful, easy to navigate details for parents; as well as forms, documents, policy information, T&Cs, reports, curriculum, daily routines, staff and qualifications, session times, costs and funding, news and events and links to partners.

Barkston Ash Nursery School wesbite desktop

Professional and efficient throughout and the aftercare is brilliant. Tom also did an incredible job creating our new branded flyers, their quality is excellent. Many thanks for all your help with creating the perfect website for me.

Sue Williams - Partner
The Challenge

Present 'outstanding' report and family-feel

What We Did
  • 'Outstanding' ofsted rating key message
  • Staff qualifications
  • Easy to find timetable and price list
  • Simple map & directions
  • Downloadable documents


The main opbjective of the site was to ensure ensure visitors, namely prospective parents, could not miss the latest 'Outstanding' ofsted rating, as this is the gold-standard that parents would love to see. This would unquestionable help to distinguish itself from rivals and get parents to realise this was a qualified environment.

To supplement this, we included all opening times, staff profiles and qualifications, safeguarding forms, registration documents, curriculum details, prospectus, daily routines, healthy start initiatives and policies so parents could have everything they needed to make an informed decision abnout sending their child here.

Barkston Ash Nursery School website elements
What We Did

Mission Accomplished

Some things we really like
  • Great use of video
  • Mix of child-happy images
  • Easy to find forms
  • Simple showcase of times, prices and staff


We delivered a website that introduces the company by put the greatest asset, the "Outstanding Ofsted" rating, up-front throughout. Due to the breadth of services and many USPs of the business, it was a challenge establishing the right narrative to put all points across and be persuasive.

There is a healthy variety of content, making exploration of the site more engaging and rewarding. Relatively subtle interactivity creates the narrative and adds motion to otherwise static content.

The Result: Overall we feel the website is parent and child-friendly, thus representing the business well.

Barkston Ash Nursery School responsive website example>
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