Website design & Development: Case Study

Modern dining pub and restaurant

Background: Following a complete re-rurb, the newly acquired pub needed a website to reflect its contemporary offering - namely modern pub and dining.

The Brief: The new owners wanted a to proudly present diners and drinkers the warmest welcome from our beautifully refurbished bar and restaurant, accompanied by full food and drinks menues to give a flavour of what they had to offer punters. They needed a range of options to book so we integrated a third-party solution to book tables, food and drink serving and opening times. All this compimented by professional photography of interior furnishing and sample menu pictures too.

The Ash Tree Inn website desktop

Having previously ran pubs, our skills were not 'digital', but what we did know was we needed a good launch and website to entice customers old and new, and what Tom created fit perfectly. Our business has exceeded our expectations and this is no small part to the website he built. Our online presence is now thriving with hugely positive reviews and consistant bookings.

Matthew Collins - Owner
The Challenge

Showcase beautifully refurbished bar and restaurant.

What We Did
  • On-line booking
  • Food & drink menus
  • Quality images
  • Real Reviews
  • Opening and serving times


The Ash Tree Inn management knew that a succesful re-opening was critical. They knew the local community would be intrigued about the new pub whilst also wanting to entice new customers, so the online presence was important to both.

We launched the website before the pub re-opened to gain some traction as we knew local would be aware and want to have a nosey. This also meant people could pre-book tables for opening night and that passer-by traffic could also see what was new and what to expect.

Having known the power of local trade and good reviews, we strongly recommended asking patrons to leave reviews, and the result was a huge amount of positive reviews which speak for the themselves.

The Ash Tree Inn website elemtents
What We Did

Mission Accomplished

Some things we really like
  • Professional photography
  • Simple bookings
  • Google maps for easy directions
  • Encouraged TrustPilot and Google reviews
  • Excellent organic presence


We created a one-page website that centred everything around food, drink and setting, complemented simple booking system to make it easy for patrons.

The end-result therefore provided a mouth-watering way to encourage people to visit and dine.

The Result: We presented more food and drink overview; so potential visitors could salivate before even stepping through the doors. Diners and drinkers felt the warmest welcome.

A truly remarkable re-launch both the pub and website which has gone from strength to strength.

The Ash Tree Inn responsive website example
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