Last updated: June 23, 2023
Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Zero One Digitial.
Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
Device means any device that can access the website such as a computer, a smartphone or tablet.
Personal Data is any information that relates to an identified or identifiable individual.
Service refers to the Website.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Website refers to Zero One Digital, accessible from https://zeroonedigital.co.uk/
You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:
First name and last name
What we do with the information
We only use this information to understand your needs and provide you with a better service, but primarily to answer enquiries.
Google Analytics is our only tracking tool and we do not enable display features, and Google Analytics being based on first-party cookies only, therefore Google doesn't require tracking consent.
This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. For more information on Google Analytics cookies, see the official Google Analytics page.
It is used to track the traffic to the website to help to understand our users behavior. Tracking is achieved by a cookie being placed on the browser when they visit your website. Google Analytics then provides data from each user visits. The data it gives includes the amount of visitors we get to our website, which channels drive the traffic to our site, what pages are most popular, how long the average user stays on our site amongst many other useful statistics.
GA will no longer store the IP addresses of devices. GA 4 introduces a range of privacy features, including default IP anonymisation, shorter data retention periods, server location, collecting consent, deletion of users' personal data, and rules regarding personal data.
In GA4, the IP anonymization feature is activated by default and cannot be adjusted. Essentially, the default IP anonymization feature means that GA4 will not store the IP addresses of users. As we use GA4 with IP anonymization and do not share users' data with other Google products, we do not need to receive explicit Cookie Consent.
Personally Identifiable Information (PII)
To help remain compliant with modern privacy laws, Google doesn't allow users to collect personally identifiable information (PII) in GA4.
More specifically, it is considered a violation of Google's Terms of Service to capture PII in GA4, and Google may delete all the data in any GA4 property where PII is found.
GDPR defines personal data as any information that can be used to identify a natural person. Simply put, as GA4 implementation does not collect personal data, then you will not fall under the GDPR's scope.
Personal Data in Google Analytics 4 (GA4)
When you launch the standard out-of-the-box Google Analytics 4 properties, several relevant parameters are created, the most significant of which is the Device ID. A Device ID is a unique, anonymous identifier assigned to every user device (such as a smartphone or laptop) that visits your website. A Device ID cannot identify a natural person on its own, and we do not combine with user data from other sources. This notion has been supported in several cases and rulings by EU data protection authorities.
In practice, it's possible that none of your GA4 data (or Device IDs) will be considered personal data under the GDPR if you do the following:
- Use GA4 only in its default anonymized form
- Don't share GA4 data with Google Signals and other Google tracking platforms
- Disable the advertising personalization feature in GA4
- Use the anonymized data collected through GA4 for aggregate statistical reporting purposes only
Overall, cookies help us have a better website, by monitoring what you find useful and what you don’t. A cookie does not give us access to your computer or any information about you.
Links to other websites
We might link to other websites that we find interesting or that we might find useful. However, once you click on these links to leave our site, you accept any consequent risk, as we have no control over other websites. We are not responsible for the protection and privacy of any information which you provide whilst visiting sites that are not our own, as such sites are not governed by this privacy statement.
Usage Data is collected automatically when using the Service.
Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.
Tracking Technologies and Cookies
Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser.
Use of Your Personal Data
The Company may use Personal Data for the following purposes:
To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
To manage Your requests: To attend and manage Your requests to Us.
We do not share Your personal information under any situation.