Website design & Development: Case Study

Family-run swim school
inspiring confident swimming

Background: Calum approached Zero One to create branding and a website prior the business launching.

The Brief: Calum was a classroom teacher so excelled at working with children, and was working towards opening his very own swim school after believing in an opportunity to create a business opportunity in his home city of Cambridge. It was ambitious move biut with Calum's vision and drive, the business was soon open for business in 2017, and has thrived ever since.

Professional and efficient throughout and the aftercare is brilliant. Tom also did an incredible job creating our new branded flyers, their quality is excellent. Many thanks for all your help with creating the perfect website for me.

Christine Gawthorpe - Co-Owner
The Challenge

Starting with a blank canvas

What We Did
  • Clear lesson overview
  • Simple prices
  • Online booking
  • Pool facilities detail and maps
  • Showcase swim team


We started working with Calum and Christine on this project before any lessons had started, so we spent a good deal of time talking in order to get an understanding of the concept, lessons and facilities they'd offer.

We incorporated an online payment system, and made term times and costs very straighforward. CG Swim provide a broader range of lessons than most swim schools as well as various pool locations, so there was a need for a booking calendar to manage attendances for the various lessons.

What We Did

Mission Accomplished

Some things we really like
  • Online booking
  • High-quality images
  • Email directive for various locations and lessons
  • Branding


By the time CG Swim School opened its doors to the public, we had produced a website that not only showcased the fabulous pool facilities on offer, but also handled bookings, payments, and detailed all lessons, T&Cs, swim stages.

The business has gone from strength to strength, demonstrated by CG opening lessons in 2 additional swimming pools since inception, plus more staff.

We are really proud to have played some small part in the success of CG Swim School and continue to support Calum, his wife and business partners, and his team as the business grows.

Talk to Tommy

Get in touch

If you'd like more information or to get a quote, I’d love to hear from you.
Call 07525 936 921 or send me a message below. Let's talk.